Top 5 Social Apps on Android in Bulgaria: Q3 2025 Performance

In the third quarter of 2025, the performance of leading social apps on the Android platform in Bulgaria showed varied trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these dynamics.

Facebook by Meta Platforms, Inc. witnessed a peak in weekly revenue at approximately $2.2K in early September, with a notable increase in downloads mid-quarter, reaching around 23.3K. Weekly active users fluctuated slightly, peaking at about 1.6M.

TikTok - Videos, Shop & LIVE experienced substantial weekly revenue, peaking at approximately $42.7K in late August. Downloads saw an upward trend, reaching 21.4K in the same period. Active users remained stable, hovering around 950K.

Instagram showed a slight increase in weekly revenue, peaking at $2.1K mid-September. Downloads increased steadily, reaching a high of 19.8K in late August, while active users remained consistent, averaging around 1M.

Likee - Short Video Community showed a modest revenue stream with a peak of $31 in late July. Weekly downloads increased towards the end of the quarter, peaking at 15K, and active users grew to over 92K by the end of September.

Facebook Lite had minimal revenue, with a slight increase to $43 at the end of September. Downloads saw a gradual rise, peaking at 8.8K in late August, while active users decreased over the quarter, ending around 32K.

These insights highlight the diverse performance patterns of social apps in Bulgaria during Q3 2025. For more detailed insights, visit Sensor Tower.